Its a given that more consumers are looking to engage with their favorite brands on social media today than ever before. With close to 3 billion active users, maintaining a strong presence on social media is crucial to connecting with your customers, gaining new ones, and bringing more awareness to your brand.
The good news is, regardless of your industry, your customer is on social media. When you're clear on the audience you serve through buyer personas, the focus shifts to ensuring that your social media strategy is indeed effective towards consistently attracting this audience, growing your following, boosting engagement, and moving people to take action with your content.
If you're struggling with generating any of the results above, we’ve compiled four superior tactics to improve your social media marketing and to achieve success in your marketing strategy.
#1 Use a Social Media Management Tool
Social media management apps like Buffer, Hootsuite, and SproutSocial offer many benefits to your social strategy such as increased productivity and advanced scheduling of your content. No small business should be executing their social media content without leveraging one of these tools. You'll get a glimpse of all your social activity from one dashboard while being actively present "at all times" to your audience.
In fact, here are a few more advantages to utilizing a social media management tool:
- Provides in-depth social analytics to measure your efforts
- Offers the best times to post, improving engagement
- Reply quickly to customers through social monitoring
- See your social media posts at-a-glance, providing a holistic view of your social schedule
- Achieve optimal results with consistency
The beauty about these apps is that most have trial periods where you can test and discover which tool best align with business needs. You'll experience the features first-hand and see which works with your brand's personality.
Either way, your choice will help optimize your social media marketing immensely by planning and scheduling your content in advance to keep your page live!
#2 Create Exclusive Groups
Social media groups are excellent platforms to building a community around your brand. By initiating conversations, you’ll foster brand loyalty, encourage feedback from customers, and inspire members to interact with others. It's also a channel for people to ask questions and receive quick responses from your brand. These positive interactions makes a great impression of your brand...one that people can relate to.
An active social group can serve you well in your content marketing. Posting your quality-rich blog articles offers value to your audience while advancing your brand as an expert in the industry. As a result from driving traffic to your website, you'll bolster SEO ranking on Google and Bing. Finally, you offer exclusive promotions and discounts to your group to generate new sales from social.
There are so many ways that social media groups can enhance your marketing and increase brand exposure. The key is to make it an interactive environment so people remain interested in your content.
#3 Leverage Influencers
When done correctly, influencer marketing can accelerate your presence online, putting you in front of the masses quickly. You see, building genuine relationships with industry leaders positions you to leverage their large, targeted audiences that is already actively engaged in similar content. People trust the recommendations of their leaders, and they will trust you simply due to the connection you've established with your influencer.
Keep in mind that it’s a partnership…and it doesn’t happen overnight. Influencer marketing must be done in a way where you create winning situations for everyone involved. The following outlines a few ways to getting started to capturing their attention and being noticed:
- Regularly engage in their content by liking, sharing, and commenting on their posts. When sharing, be sure to give due credit and why you find it useful
- Tag them in your posts but be sure that it offers value to their audience. Inspirational quotes and industry related topics are always acceptable. Never tag influencers simply to promote your business
- Reach out to your influencer via email to let them know that you found their recent blog article valuable and that you shared it with your list or on social media
In due time, your influencer will begin to notice your involvement and will do the same for you in sharing your content and putting your name in front of their followers.
#4 Facebook Retargeting
Did you know that approximately 96% of visitors that come to your website are not ready to buy? How do you find ways to bring them back to your site once they’ve left?
By retargeting. Your ad content will “follow” your recent visitors everywhere they go online so you stay top of mind. This paid tactic places a tracking code on your actual website which then sets a tracking snippet or cookie on the browser of those who’ve recently visited your site. The more people see your brand, the more likely they’re to engage with your content.
With Facebook retargeting, you can get more eyeballs to your landing pages and build your audience on this channel. It’s extremely cost-efficient for your small business and simple to implement by creating custom audiences. Any brand can start a campaign and refine their strategy for success.
#5 Be Social!
The final tactic to bettering your social media marketing is ensuring that you're actively engaging on your social networks. It's not enough to publish content and hope it generates engagement. You must be social to show the face behind the brand.
People desire authenticity and transparency in an ever-evolving digital age. Interacting with followers makes your company more personable. Humanizing your brand builds the know, like and trust factor with your audience...a key ingredient to a successful inbound marketing strategy. Your fans will be more likely to engage in your content with your personal touches.
Consider these tips to being more social on your networks:
- Like, comment, and share your followers content
- Show your customers love by tagging them in a post, thanking them for a positive review or recent purchase
- Personally direct message or inbox customers to reach out. You can ask for feedback on a product, blog post, or simply to say thank you
- Respond to comments promptly or when people use your brand hashtag in a post
In 2017, implementing ways to improve your social media marketing is essential to remaining current in your strategies and reaching your ideal customer. Add these tactics and test your results. Be consistent in your efforts to truly gauge what's creating results...and what isn't. Make continued adjustments as you go along to craft a winning social strategy that produces steady returns in your marketing.
Are you ready to build a strong social media presence in 2017? We are equipped to help you! Reach out to us here and let’s chat.