Attracting visitors to your website is one thing…keeping them engaged on your page is another feat. You see, the desire is further engagement like perusing through your content, clicking on your CTAs to opt-in, commenting and sharing your site on their social networks. Failing to elicit these responses means an ineffective website.
It’s important to set up your website in a way that fosters interaction from your visitors. Enriching website experience is that solution. By bringing the WOW factor your site, you’ll encourage engagement and return visits. People will find your site relatable, easy to navigate, and filled with valuable content that speaks to your audience.
Making the effort to improve website experience also impacts SEO ranking. People are more likely to stay on your site (dwell time) which signals to the search engines that your site is indeed relevant. So, you’ll increase visibility and appeal to your visitors implementing some simple changes to your site
The following shares 4 ways to immediately improve your website user experience.
#1 Include Interactive Content
Interactive content is said to be the future of content marketing (Source: Convince & Convert). Content pieces like calculators, surveys and polls, infographics, audios, videos and slideshows bring variety to your content.
They offer different ways for visitors to digest your message that works best for them. Thus, you’ll cater to various learning styles and preferences. Adding them to your website and blog post is an excellent way to enrich website experience.
Interactive content also acts as a signal of quality content to search engines. You’ve put in the work to make your content look great and interactive…this is exactly what they’re looking for!
Modify your content strategy by leveraging more of these types into your pages to boost engagement and time spent on your site.
#2 Speed Up Page Load Times
A business loses roughly 25% of its online visitors if its site takes over 4 seconds to load. That’s one out of every 4 visitors. We’re in a technology age where “faster is better”…it’s important that your website lives up to this adage.
Here are some simple steps you can take to improve your site’s performance:
- Use a caching plugin such as W3 Total Cache that allows you to publish static HTML files instead of dynamic files thus greatly reducing the time a page takes to load
- Make sure the code is clean and streamlined
- Visuals tend to bog down websites so optimize them prior to the upload on your site. Either “save them for web” when using an image editing tool or install a plugin like WP Smush.it (WordPress) that optimizes JPEG images
- Reduce the number of plugins you have and eliminate those you’re not using
- Minimize redirects
#3 User-Friendly Site Architecture
How would you rate visitor usability of your site’s architecture? It’s important to consider because the design of your website’s navigation has a huge impact on success than almost any other factor. Everything important to your website is connected to the navigation…from blog content to the main services and products you offer, to your contact page.
Therefore, when people land on your site, your goal is to help them find your content that pertains to their needs. Making it as simple and effective as possible will improve engagement. The easier it is for them, the more likely they are to return and be connected with your brand.
Here’s how you can ensure that your site’s architecture is indeed user-friendly for your audience:
- Keep the navigation bar in a standard location by placing it horizontally across the top or vertical down the left side
- List fewer menu items to make it less likely that they'll scan past the important ones
- Make your website navigation descriptive by showing your main services or products. It will communicate instantly and indicate relevancy to the search engines
- Avoid using drop-down menus as they can interfere with SEO and user experience
- List important items first and last. The "serial position effect" states that people tend to recall items at the beginning and at the end of a list better than they recall items in the middle
#4 Mobile Optimized
Facts and stats prove that people are using their mobile device to access the Internet more than desktops. Optimizing your site for mobile is crucial in 2017. If your site is not mobile-ready, you are missing out on a lot of traffic as your content may not load correctly where it’s legible on smartphones. Your bounce rate will increase and it will not create a positive impression with your new visitors.
According to OptinMonster, 70% of the people who visit your website will never return. This will rise if your website is not mobile-friendly. Additionally, Google penalizes sites in mobile search if they’re not mobile optimized.
As you can see, you’re losing a lot of opportunities. Make sure your website is ready by taking this quick test. If you discover your website isn’t mobile-friendly, simply use this guide here to get you there!
Enriching website experience will inspire visitors to remain on your site longer. You invested the time into your traffic generation, now ensure that they’re actually interacting and engaging with your content by implementing each of these steps. Consequently, you’ll improve your SEO, increase your lead count, and encourage people to continue revisiting your site as a source of information.
Ready to amplify your website that attracts and appeals to your audience? Reach out to us here! We're qualified to help create impressive website experiences that WOWs your prospects and customers.